What exactly is Google Adsense?

Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content.

HOW TO GET APPROVED IN ADSENSE

Google Adsense the higest paying as well as the most trusted publishers account for earning a living for us bloggers but it’s the toughest to achieve this account. Google has some strict policies which need to be taken care of before applying google adsense. We have some basic requirements which should be mandatorily completed before you apply for google adsense.

I have Top paying keywords but How to apply them ???

Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. I have done in-depth research on the subject. On the basis of that research, I have marked the points you need to keep in mind while optimizing your website for maximum payouts through highest paying Adsense keywords. We will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.(read more)

How Much Money I Make???

How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program? These are the questions you must ask yourself in order to answer that question. Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard? Not many. Almost any business venture requires some kind of start-up money. If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site. Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

WHAT NOT TO DO? ? ? WHAT TO DO? ? ? ?

Try not to publish anything about Google adsense or anything against Google as you will never be penalized. Do not use any other advertising account while applying for google adsense. If you are using do remove them before applying. Don’t try and use high paying keywords before using adsense actually as you might give them a hint that you are greedy for earning money online. Building good quality of backlinks in a natural ways shows that you are working and building up natural links....:)

Thursday, August 18, 2011

[What is] Search Engine Optimization ?

7:00 AM Josna (SEO)

SEO is about customizing a website to get high rankings on the search engines.

SEO or Search engine optimization  if you like is a way of analyzing a website and altering it to become search-engine friendly so that the search engines can be able to easily read and index it. SEO is about customizing a website to get high rankings on the search engines. The reasons for high search engine rankings are obvious — when web surfers use the search engines to look for something, they rarely search beyond the top 10 results and as such, if a website is to benefit you, it needs to get rankings among the top 10, if not the first slot.

Even though SEO has been in existence for quite a long time now, it has gained popularity only in the recent past. This is due to advancement in technology where new tools such as use of Java applications, many images, and Flash require a website to be optimized so that the search engine spiders can read the site easily. Note that if the content of your website cannot be read by the search engines, definitely the site will not be indexed meaning it will not be available to your potential visitors when they look for it on the search engines.

Basically, the search engines have a very huge database that they maintain with information of all websites available. The information however is never listed on the search engine’s results page but they take the information into consideration when ranking websites. As such, a webmaster should ensure they optimize their sites to selected keywords and also when submitting the websites so that the sites get ranked. Note that if you use a set of keywords on your website, you should use the same in your submission tool lest you send mixed signals to the search engines and interfere with your rankings.

The right keywords can be obtained through thorough research. There are tools that can be used to identify the right keywords. They can give you data as to how many times certain words are searched by web users. However, if you use the most frequently used keywords, expect a stiffer competition.

The major search engines today are free hence you should take advantage and advertise your products and services for free, which you can do in as little as an hour. If you are not adept on SEO, you can always hire professionals to do the work for you. Even so, the internet is full of resources that can enlighten you on SEO, which is a good thing so that you cannot be left on the dark even as you hire someone.

Friday, July 22, 2011

[SEO] Is SEO a Long-Term or a Quick Fix Issue?

7:26 PM Josna (SEO)


Question: Is SEO a long-term process or can there be a quick fix solution?
Before all you SEOs raise your hand with the answer, lets take a minute to analyze the basis of the question for all the small business owners out there.
A lot of businesses are looking for ways to grow their companies without increasing long-term costs. They want profits, and in order to be (and remain) profitable, they have to keep expenses down to a minimum as much as possible. After all, the more you spend, the less profits you have in your pocket, right?
This is an unfortunate mindset when it comes to SEO and SEM. Instead of looking at them as an investment that will grow their businesses, owners hope that both SEO and SEM can provide quick-fix solutions that will bring an influx of new customers and soaring profits. And somehow, magically, that influx is expected to stay strong, even without any ongoing marketing efforts.
Uh huh.
I got two words for you: Coca-Cola.
Or Pepsi Cola.
Or Wal-Mart.
Or Target Stores.
When did these guys stop advertising? All are well-known brand names and very few people are in danger of forgetting that Coke continues to make cola. Should Coke (or Pepsi, or Walmart or Target) stop their marketing efforts, nobody would forget to go to those stores or buy those products.
Or would they?
These companies continue to advertise for one reason only: it increases their profits. They just don't advertize once or twice, or for a year or two. They continue to advertize year after year after year to make sure people keep them in mind when they do their shopping. They know that when the advertising stops, sales decline. That's the bottom line.
I often talk to business owners that want to invest temporarily in their SEO or PPC efforts. They want to start strong then scale back or eliminate the "expense" down the road.
That's just crazy talk!

PPC as a Short-Term Solution

PPC can be expensive. It's pretty hard to run a successful PPC campaign without an ad spend of several thousands of dollars per month. And it's very easy to move into the tens of thousands of dollars per month. A lot of businesses look at PPC as a temporary solution until their natural search engine rankings are in place. Then they cut out the PPC and let the natural do it's thing.
The question to ask is, if you're profiting with PPC on each and every click, why cut it? Sure, you can get "free" clicks in the natural results via SEO, but why cut out one profitable stream just because you opened another? The problem with PPC as a temporary strategy is that you're looking at the expense, rather than the ROI that it brings.
If all you see is the $5000 per month credit card charges in ad spend, that can be daunting. You can be tempted to think, "I can't afford this $5000!" But if that $5000 in ad spend is bringing you $10,000 in profits, you really can't afford to stop. Sure, you'll "save" $5000 per month in expenses, but you'll be losing $5000 each month in profits.
Killing profitable PPC can really hurt your business. If your PPC campaign isn't, or is barely, profitable, perhaps you need someone else to manage it for you. How you manage your PPC campaign can make a HUGE difference in your profits.

Short-Term vs. Long-Term SEO

There are some things you can do to SEO your site that only need to be done once, then you move on. Things like website architecture can make a profound impact on your site's performance. A few hours of consulting can help point you in the right direction to improve your rankings.
But SEO is really a perpetual process of researching keywords, finding problems and making your site more search engine friendly and keyword focused.

Short-Term SEO Solutions

Short-Term SEO can really only focus on a few things, including site architecture, one-time keyword research and optimization of a set number of keyword phrases. It's pretty difficult to "fully" optimize a large site in a short period of time. There is no ongoing management, reflection or strategic improvements being made. Once the "SEO" is done, it's done. The rest is just happenstance.
Here are some pros of a deliberate short-term SEO campaign:
  • Pages gets fully analyzed, optimized and rolled out within a few weeks or months, depending on the size of the site.
  • Site architecture (should) be reviewed and problems corrected.
  • No long-term contracts or ongoing commitments.
  • No re-occurring fees past the initial payments.

And the cons:
  • It can take months until any work or recommendations are submitted to the client, delaying performance on the search engines.
  • Many valuable keywords may not get optimized into the site based on timing, contract limitations, available pages to optimize or keyword discovery through analytics.
  • Limited reporting and performance analysis.
  • Extremely limited or non-existent link building or social media help.

Long-Term SEO Solutions

Long-Term SEO is more about the process of improvement. Keyword research and optimizing those keywords into your site is an ongoing process. Finding and correcting site architecture and usability issues is important for continued success. Link building and even social media strategy continues to keep you ahead of your competition.
Here are some cons of a long-term SEO campaign:
  • Some valuable keywords may take time to get optimized into the site as other important keywords are targeted first.
  • Long-term commitment, which is generally 6-12 months at minimum but likely can go on indefinitely.
  • More money out of pocket.
And the pros:
  • New and valuable keywords are always being discovered and optimized into your site.
  • Ongoing performance analysis, ranking maintenance, analytics reporting and consultations as needed.
  • Ongoing link building and social media consulting (if included in a contract)
  • Keywords are optimized and implemented continuously; no waiting for a "final" product to be delivered.
  • Responsibility in success lies with the SEO because nothing is being "handed over" and then forgotten about.

Short-term SEO campaigns can have merit. But for long-term success and growth, a long-term strategy is generally warranted.
When looking at your SEO and SEM efforts as an ongoing investment, you can get out of the mindset of "cost" and look at the return on investment each will bring. If the return is profitable, then any cut into the "cost" of your online marketing will only result in a cut in your profits.
-By: Stoney deGeyter